AI Advisory — Senior Expertise for Strategy, Technology, and Implementation
Vision, governance, policy, and roadmap.
AI is evolving rapidly — and many organizations need a trusted partner to guide them through the right decisions, the right investments, and the right ways of working. Walma offers AI advisory for management, executives, and teams who want to work smarter, safer, and more business-driven with AI.
Some clients & partners




You know AI matters.
But there's no clear path forward.

Many AI ideas but no structure
There's no shortage of opportunities — but without structure and prioritization, the result is scattered initiatives that never truly deliver. You need someone who helps you see the forest for the trees.
Difficult to evaluate tools and vendors
The AI market is exploding with tools, platforms, and promises. Without deep technical understanding, it's nearly impossible to know what actually fits your organization and your needs.
Risk of investing wrong
A misguided AI investment costs not just money but also time, trust, and momentum. The right advisory early on typically saves many times what it costs.
What is AI advisory?
Your AI partner on demand
AI advisory means you get access to experienced AI experts who help you understand what opportunities exist, prioritize the right initiatives, create business value early, avoid pitfalls, and make better decisions about data, technology, and security. We find the right path from idea to solution — and can help you all the way to implementation.

What we help you with
From the boardroom to the operational team — we adapt advisory to your level and your needs.

Advisory for management teams
- AI's strategic opportunities linked to your business goals
- The right investment decisions and project prioritization
- Risks — legal, financial, and operational
- Senior sparring that strengthens decision-making

Operational advisory for teams
- Practical guidance for marketing, e-commerce, HR, and finance
- How AI can be used in your existing processes
- Which tool fits and how to get started
- How to build workflows securely and efficiently

Technical advisory
- Which AI model fits your needs
- How RAG should be built and data structured
- How agent workflows and integrations work
- How to avoid hallucinations and ensure quality
Advisory across the full AI spectrum
We cover everything from strategy and legal to technical architecture and project management.
Safe AI and AI Act
We guide you through policies, governance, risk assessment, and classification. You can feel confident using AI correctly — with guidelines that meet AI Act requirements.
AI projects and implementation
We help with project setup, vendor requirements, use case definition, budget, resources, and roadmap. Perfect for organizations building something larger that need planning support.
Training and change management
We help you bring the entire organization along. From management workshops to hands-on team training — so the AI initiative doesn't stop with a few champions.
Examples of questions we help you answer
Every advisory engagement starts with your reality — your challenges, your goals, and your organization's conditions.
Strategy and prioritization
- "Which AI solution should we start with?"
- "How can AI make our department more efficient?"
- "How do we get the team on board with AI?"
- "Which AI initiatives deliver the best ROI?"
Technology and implementation
- "Can we automate this workflow?"
- "Which tool is best for our organization?"
- "How should our data structures look?"
- "How do we build this securely and scalably?"
Legal and compliance
- "How should we approach the AI Act?"
- "What policies do we need in place?"
- "How do we ensure we handle data correctly?"
- "What's required before we can scale our AI initiatives?"
Advisory grounded in real implementation
We don't just sit in meetings — we build AI solutions every day. That makes our advisory concrete, realistic, and action-oriented.
Advisory grounded in daily implementation
We build agent workflows, RAG solutions, AI search, and e-commerce solutions every day. Our advisory is based on what actually works in production — not theoretical models.
We speak business — not jargon
Our advisory is concrete, easy to understand, and always connected to the business. We don't just explain what's possible but why it's relevant for you specifically.
The full AI spectrum in one partner
AI strategy, safe AI, RAG, agent workflows, AI SEO, and e-commerce agents. You get an advisor who covers the full spectrum, instead of coordinating multiple specialists.
From advisory to action
Every advisory session results in recommendations, priorities, and clear next steps. We can also execute what we recommend — from idea to finished solution.

From first conversation to concrete action
Every advisory session results in recommendations, priorities, and clear next steps.
First conversation
We listen to your challenges, goals, and current situation. You get an initial assessment of where you are and what reasonable next steps look like — completely without obligation.
Free of chargeAdvisory sessions
Structured sessions tailored to your needs. Can be anything from strategic sparring with the management team to technical review with your development team. Always with clear deliverables.
OngoingRecommendations and next steps
Every session results in documented recommendations, priorities, and a clear plan for next steps. Want to proceed to implementation? We can take you all the way.
After each sessionChoose the plan that fits you
From a single advisory session to a dedicated AI partner in your organization.
Start
1–2 advisory sessions, analysis of your current situation, and concrete recommendations. Perfect for one-off needs or an initial orientation.
Pro
4–8 sessions per month, ongoing prioritization support, use case guidance, and access to our expertise as needed. For organizations that want continuous guidance.
Advisory Partner
Dedicated senior AI advisor in your organization. Ongoing support for management and teams, involvement in projects, strategy, technology, and security. For companies that want an AI partner.
With Walma as advisor vs navigating on your own
The difference between trial and error and having an experienced partner by your side.
| Funktion | With Walma as advisor | Navigate on your own |
|---|---|---|
| Access to senior AI expertise | — | |
| Advisory grounded in real implementation | — | |
| Prioritized use cases with business value | — | |
| Support in vendor evaluation | — | |
| Guidance on AI Act and compliance | — | |
| Fast path from advisory to implementation | — | |
| Technical and strategic expertise in one partner | — | |
| Risk of investing in the wrong tool | Minimized | Significant |
| Time to first AI value | Weeks | Longer time |
Frequently asked questions about AI advisory
Yes, our AI advisory is open to all roles and levels in an organization. We regularly work with CEOs and board members who need strategic sparring on AI investments, with department heads who want to understand how AI can make their operations more efficient, with project managers driving AI initiatives who need support in planning and vendor evaluation, and with development teams who need technical guidance on architecture and implementation. We always adapt content, level, and format to who we're speaking with. A session with the management team focuses on business strategy, ROI, and risk management, while a session with a development team covers technical choices, data structures, and integrations. The only thing we assume is that there's a genuine desire to understand and use AI more effectively. You don't need any prior AI experience — we meet you exactly where you are today and guide you forward from there.
No, absolutely not — and that's actually one of the most common misconceptions. Many of our most valuable advisory engagements are with organizations that are early in their AI journey. They know AI is important but are unsure where to start, which opportunities are realistic, and how to avoid pitfalls. That's exactly where advisory makes the biggest difference. We always start by understanding where you are — your industry, your processes, your technical maturity, and your business goals. Then we adapt the advisory to your level. For organizations without AI experience, it's often about identifying the most obvious opportunities, building fundamental understanding, and defining a realistic starting point. For organizations with more experience, it's about structuring, prioritizing, and scaling. Regardless of level, we ensure the advisory is understandable, concrete, and directly connected to your reality. We don't use unnecessary jargon and we always explain why we recommend what we do.
No, AI advisory is a completely standalone service that you can use without buying anything else from us. Many clients start with advisory to get a clear picture of their opportunities and challenges, and then decide themselves whether to proceed with implementation — with us or with another provider. We have no interest in recommending solutions you don't need. Our advisory is independent and always starts from what's best for your organization. That said, many clients choose to continue with us after the advisory phase, for the simple reason that we already understand their business and can go straight to implementation without starting from zero. But it's always your choice. We always deliver the advisory as if you would execute it yourself — with sufficiently clear recommendations, priorities, and documentation so you can act independently if you wish.
The advisory takes place primarily through structured sessions, either digitally via video or physically on-site at your location. A typical session is 60–90 minutes and focuses on a specific area or question. Before each session, we prepare by familiarizing ourselves with your current situation, your challenges, and the specific topic. During the session, we work actively together — it's not a lecture but a dialogue where we combine our AI expertise with your business knowledge. After each session, we document recommendations, priorities, and agreed next steps that you can act on immediately.
The decisive difference is that we combine advisory with daily implementation. Most AI consultancies deliver strategy documents and then hand over to the client or a third party to execute. We build agent workflows, RAG solutions, AI-powered search, e-commerce solutions, and automations every day — which means our advisory is always grounded in what actually works in production. We don't recommend things we can't build ourselves. This gives a fundamentally different quality to the advisory: we know exactly which technical choices work, how long things take, what usually goes wrong, and how to avoid it. Additionally, we cover the full AI spectrum in one partner — strategy, safe AI, RAG, agent workflows, AI SEO, and e-commerce agents. You don't need to coordinate multiple consultants with different specializations. Finally, we're always action-oriented: every session results in concrete recommendations and clear next steps, not just discussion.
Absolutely. We offer advisory both digitally via video and physically on-site at your location. Many clients prefer a combination: digital sessions for ongoing questions and reviews, and in-person meetings for workshops, management presentations, and deeper strategic discussions. Physical sessions tend to be especially valuable for workshops with multiple participants, sessions with management teams where strategic decisions need to be made, and occasions where we need to understand your work environments and processes in depth. Digital sessions work excellently for ongoing sparring, technical reviews, and follow-ups. We adapt entirely to what suits you best.
Ready to take the next step?
Get in touch with us at Walma
Our experience from working on the EU AI Act and our own AI solutions means we have ready examples of secure AI implementation. Contact us to learn more!
Skånegatan 78, 116 37 Stockholm
info@walma.ai
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