Your CRM, your sales calls and your company data are connected once in the gateway. After that reps ask about their deals in their own words, and nothing reaches a customer unless a human sends it.
One account is fine for one person. The difference shows up when a whole team uses AI, and when somebody asks what it cost or where the data went.
Everyone signs up separately. Nobody knows what it costs, who has access, or what has been shared.
One way in to every model. One login, one invoice, and you can see what is actually happening.
Claude today, something else next year. With Walma you use all of them and switch when it suits you, without redoing the work.
We have done the groundwork: ready-made connections to the tools you already use, with proven skills and instructions, so the team actually gets going instead of just trying it out.
If you want visibility, you get it: everything the agent does is visible, you get feedback on how the work could be better, and you can put a stop to things it should not do.
Walma AI Hub is a layer between your tools and the models. Here is what that means in practice.
IT approves an MCP server once. After that the tool appears for the people who should have it, with the right permissions. Nobody on the team touches an API key.
Claude, GPT, Gemini and the open models all reach the same connections. You pick the model per task instead of locking yourself in, and if you switch next year the tools come along.
When the off-the-shelf tools run out, we build. RAG over your own material, bespoke agent flows, and narrow MCP servers for systems the vendor has not covered, all running inside the same gateway and the same log.
Sales is the category where the most vendors have built their own servers. That covers the big CRMs, the Nordic SuperOffice and Upsales, and the tools for calls and prospecting.
The vendor's own server. Switched on and running the same day.
Community-built. We review the tool descriptions and pin the version before approving.
These we build ourselves, as narrow read-only servers in your tenant. Tell us which you need first.
Included in every rollout.
Questions the sales team already asks, minus exporting a list first.
The gateway runs in your own Azure tenant in an EU region. Every call is logged with user, tool and arguments. That is the answer when your data protection officer asks where the data goes.
Built for European requirements from day one. Details, subprocessors and policies live in our Trust Center.
Open the Trust CenterNot with us by default. Connections are set read-only, so the agent reads deals, calls and history and drafts emails, but the rep sends. Several servers, Close and Outreach among them, separate read and write scopes, and if you want the agent to update a deal or log an activity we open that per tool, with approval and a log.
HubSpot, Salesforce, Pipedrive, Zoho CRM, Attio and Close have their own servers, and Dynamics 365 Sales is in preview at Microsoft. Among the Nordic systems, SuperOffice and Upsales have their own servers. Upsales is read-only in its first version. For Lime we build the connection ourselves.
The gateway runs in your own Azure tenant in an EU region, and the models are reached through EU data zones without the data being used for training. Permissions follow the role: through the agent a rep sees what they already see in the CRM, not the whole customer base. A CRM is full of personal data, so every call is logged and you can show who asked about what.
Yes, if you record them in Gong, Fireflies or Fathom, which all have their own servers. Gong's server is read-only and answers questions about accounts and deals without handing out raw transcripts. Making sure the customer knows the call is recorded is still your own process, and an AI reading the notes does not change it.
Yes. Vainu provides Nordic company data through its own server, Apollo and Leadfeeder have theirs in beta, and Swedish company registry data is reachable through a community server that we review before it is approved. We do not connect LinkedIn Sales Navigator: the servers around drive a logged-in browser, which breaks LinkedIn's terms and puts the rep's account at risk.
Twenty minutes with an engineer. We connect your CRM, read-only, and show what the reps can ask the next day.
