Marketing · MCP connections through the gateway

An AI package for the whole marketing team

Your ad accounts, your analytics and your CRM are connected once in the gateway. After that the marketing team asks in its own words, in Claude, GPT or Gemini, and IT has already approved the route.

Your toolsThe Walma gatewayThe modelsYour own agents
121MCP servers we have surveyed
68official, straight from the vendor
23ready to connect for marketing
1login for the team
Why Walma

Why go through Walma instead of straight to the model?

One account is fine for one person. The difference shows up when a whole team uses AI, and when somebody asks what it cost or where the data went.

Everyone on their own

Everyone signs up separately. Nobody knows what it costs, who has access, or what has been shared.

With Walma

One way in to every model. One login, one invoice, and you can see what is actually happening.

01 · Freedom

Do not marry one model

Claude today, something else next year. With Walma you use all of them and switch when it suits you, without redoing the work.

  • The same connections whichever model you run
  • Switch model without rebuilding anything
  • Run two models on the same task and compare
02 · Ready

The connections are already built

We have done the groundwork: ready-made connections to the tools you already use, with proven skills and instructions, so the team actually gets going instead of just trying it out.

  • Ready connections to the tools you already use
  • Skills and instructions other teams already run in earnest
  • Nothing for the team to install
03 · Control

You see exactly what the AI does

If you want visibility, you get it: everything the agent does is visible, you get feedback on how the work could be better, and you can put a stop to things it should not do.

  • Every call logged, with person, tool and timestamp
  • Feedback on how the team could use it better
  • Guardrails for what the agent must not touch
How the AI Hub works

Three steps, and then it is running

Walma AI Hub is a layer between your tools and the models. Here is what that means in practice.

01Step 1

Connections are approved once, centrally

IT approves an MCP server once. After that the tool appears for the people who should have it, with the right permissions. Nobody on the team touches an API key.

  • One allowlist instead of config files on every laptop
  • Read or write permissions per role, set in the gateway
  • Revoke access in one place when someone leaves
  • Meta Adsofficial
  • Google Adsbeta
  • Google Analytics (GA4)official
  • Google Search Consoleofficial
02Step 2

Every model behind the same key

Claude, GPT, Gemini and the open models all reach the same connections. You pick the model per task instead of locking yourself in, and if you switch next year the tools come along.

  • One login for the user, whichever model runs
  • Budgets and spend caps per team, not per person
  • One log for model calls and tool calls alike
03Step 3

Your own agents on top, built by us

When the off-the-shelf tools run out, we build. RAG over your own material, bespoke agent flows, and narrow MCP servers for systems the vendor has not covered, all running inside the same gateway and the same log.

  • RAG over your documents, contracts and product data
  • Agent flows that follow your process, not a template
  • Custom MCP servers for systems the vendor has not covered
Your material
Documents and contracts
Product and customer data
Internal systems
The agent we build
Walma agentRAG · tools · your process
Answers in Claude, Teams or Slack, where people already work
Connections

What marketing gets to connect

The list shows where the MCP landscape stands in September 2026. What is official is official, and the rest we build.

Ready to connect

The vendor's own server. Switched on and running the same day.

  • Meta Adsofficial
  • Google Adsbeta
  • Google Analytics (GA4)official
  • Google Search Consoleofficial
  • Klaviyoofficial
  • HubSpotofficial
  • Canvaofficial
  • Ahrefsofficial
  • Semrushofficial
  • Adobe Marketoofficial
  • Mailchimpbeta

Needs review first

Community-built. We review the tool descriptions and pin the version before approving.

  • LinkedIn Adscommunity
  • TikTok Adscommunity

Base tools, whatever the department

Included in every rollout.

  • Google Workspaceofficial
  • Microsoft 365beta
  • Slackofficial
  • Notionofficial
  • Atlassianofficial
  • Linearofficial
  • Asanaofficial
  • Boxofficial
  • Dropboxofficial
  • Zapierofficial
  • Makeofficial
  • n8nofficial
In practice

What you actually ask it

No prompting course required. These are questions you already ask, minus the four CSV exports first.

  • → Which keywords leaked budget last week, and which negatives should we add?
  • → Compare the Meta and Google campaigns on cost per lead this month.
  • → Which pages lost impressions in Search Console after the last update?
  • → Summarise which HubSpot leads actually came from paid traffic in August.
  • → Which Klaviyo flow has the worst open rate, and how does it differ from the best one?
  • → Write the weekly report for the leadership team from GA4 and the ad accounts.
How it fits together

It all runs in the EU, with a log

The gateway runs in your own Azure tenant in an EU region. Every call is logged with user, tool and arguments. That is the answer when your data protection officer asks where the data goes.

Security

Built for European requirements from day one. Details, subprocessors and policies live in our Trust Center.

Open the Trust Center
  • GDPR
  • EU data residency
  • Encrypted at rest & in transit
  • No training on your data
  • Tenant isolation
  • SSO & SCIM
  • SOC 2 Type IIin progress
  • ISO 27001in progress
  • Custom user roles
FAQ

What marketing directors ask first

Can the AI change our ad accounts?+

You decide that per connection. Google's official server is read-only: the agent can analyse and report but cannot touch a budget. Meta's server both reads and writes, and there we normally require human approval per change. The rules live in the gateway, not in the client, so nobody can switch them off locally.

Does the marketing team have to install anything?+

No. A connection is approved once, centrally, and then the tools appear for the people who should have them. Nobody handles API keys, OAuth flows or config files. That is the whole point of putting the connections in the gateway rather than on every laptop.

Where does our ad and customer data end up?+

The gateway runs in your own Azure tenant in an EU region. Prompts, tool arguments and logs are processed there. For connections whose vendor server sits outside the EU we tell you before you approve it, so the decision is yours rather than a surprise in an audit.

What about tools without an official connection?+

LinkedIn Ads and TikTok Ads we reach through an aggregator today, and we build a narrow connection against their APIs when you need more. It is the same work behind the internal servers we already run for customers.

Does it work with the model we have already chosen?+

Yes. The connections sit in the gateway, not in the model, so the same tools work against Claude, GPT and Gemini. Change model next year and the connections come with you, without redoing the integration work.

Connections

See it on your own accounts

Twenty minutes with an engineer. We connect one of your real ad accounts and show what the marketing team can ask the next day.