Can the AI change our ad accounts?+
You decide that per connection. Google's official server is read-only: the agent can analyse and report but cannot touch a budget. Meta's server both reads and writes, and there we normally require human approval per change. The rules live in the gateway, not in the client, so nobody can switch them off locally.
Does the marketing team have to install anything?+
No. A connection is approved once, centrally, and then the tools appear for the people who should have them. Nobody handles API keys, OAuth flows or config files. That is the whole point of putting the connections in the gateway rather than on every laptop.
Where does our ad and customer data end up?+
The gateway runs in your own Azure tenant in an EU region. Prompts, tool arguments and logs are processed there. For connections whose vendor server sits outside the EU we tell you before you approve it, so the decision is yours rather than a surprise in an audit.
What about tools without an official connection?+
LinkedIn Ads and TikTok Ads we reach through an aggregator today, and we build a narrow connection against their APIs when you need more. It is the same work behind the internal servers we already run for customers.
Does it work with the model we have already chosen?+
Yes. The connections sit in the gateway, not in the model, so the same tools work against Claude, GPT and Gemini. Change model next year and the connections come with you, without redoing the integration work.